AI-generated portrait of a made-up person. This is an example profile, not a real creator.

Leo Costa

Example profile Gold Coast, Australia English, Spanish

Make your next move feel possible.

Request a creator like Leo

Opens an email to [email protected]. Licensing isn’t open yet, so we’ll reply personally.

Best for: Fitness, Home & lifestyle
Style: Encouraging, Upbeat
Formats: Social ad, Explainer
Ads can run in: Australia, New Zealand, United States
Decision: Instant decision inside their rules

Check a campaign against Leo’s rules

Pick an example request to see how the rules would decide. This is illustrative: in the planned service, the real check runs before anything is made.

Three example requests

Gym beginner classes, social ad Protein powder promotion "I lost 10 kilos with this program"

Inside Leo's rules

Fitness and a social ad are on his list, so this would get an instant decision. The script is still checked for health claims.

Not permitted by Leo

Leo has ruled out supplements, so this request would be declined.

Not permitted for anyone

Weight-loss claims are off-limits for every creator under the planned platform rules.

Won’t appear in

Supplements
Energy drinks
Fast food

Plus the rules every AI twin will follow.

How requests are decided

Requests inside Leo's rules get an instant decision, and anything he has ruled out is declined. Anything about personal results always goes to him first; health claims are off-limits for every creator.

Sample script

“New to the gym? Corrabee Fitness runs beginner classes every weekday at 6 am, with coaches who start where you are. Your first week is on us.”

Written for Corrabee Fitness, a made-up business.

About Leo

Leo is a made-up example of a fitness presenter for everyday movement and lifestyle products, in English and Spanish.

Health claims are off-limits under the planned platform rules, and anything about personal results would always need his review.

How making a video will work

Choose a creator and write your script
Pick an AI twin, write the ad and say where it will run.
Their rules decide
Requests inside the creator’s rules get an instant decision. Anything they or the platform rules exclude is declined; everything else waits for their approval.
Pay for the licence
It covers the agreed ad, placements and time, and the creator is paid for it.
Make the video on Likeness
Generate it with the creator’s approved AI twin. It is marked as AI-generated and comes with a licence certificate.

This describes the planned service. Purchases and payouts are not open yet.

Leo Costa

Check a campaign against Leo’s rules

Inside Leo's rules

Not permitted by Leo

Not permitted for anyone

Won’t appear in

How requests are decided

Sample script

About Leo

How making a video will work

Choose a creator and write your script

Their rules decide

Pay for the licence

Make the video on Likeness

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Ava Williams (example profile)